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Apple says 'Fortnite' hype is fading and the only reason Epic Games started a legal battle was to generate buzz
Apple attacked Epic Games in a new court filing on Tuesday, claiming the maker of "Fortnite" launched a lawsuit over in-app payments solely to generate interest in the game. Before the lawsuit, interest in "Fortnite" was falling, Apple argued. "For reasons having nothing to do with Epic's claims against Apple, Fortnite's popularity is on the wane. By July 2020, interest in Fortnite had decreased by nearly 70% as compared to October 2019. This lawsuit (and the front-page headlines it has generated) appears to be part of a marketing campaign designed to reinvigorate interest in Fortnite," Apple said in the filing. After the battle between Apple and Epic Games exploded last month, "Fortnite" launched a campaign against Apple including a #FreeFortnite hashtag and a tournament in which players could win anti-Apple prizes . It also released a video parodying Apple's famous "1984" ad. Apple based its 70% figure on Google Tr...
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